StupidFox is a webcomic and online brand with 500k followers on Facebook. We suggested making an app that allows users to add StupidFox and his friends to their photos.
We added features that allow users to swipe to change filters and add custom comic book-style text, so that anyone can use the app to tell stories or even make their own comics.
Since the app launched, thousands of fans have published their photos on Instagram and Facebook with #StupidFox to share the fun with their friends, spreading the brand virally.
The app links to the StupidFox webcomic, online shop and Facebook page to attract new customers and followers.