We Make Online Marketing Simple
We Make Online Marketing Simple
Through time volunteering in the Boise business and startup community, we've come to understand digital marketing that works (and doesn't work) for local businesses. We now offer consulting and management to help businesses take command of their digital presence.
We base solutions on what makes sense for your company's stage of growth. For example, we can build you a $3,000 WordPress website, or we can prepare a $750 professional Squarespace site and teach you how to edit it. We can automate your social media for a monthly fee, or we can train your employees on best practices and give you tips for managing a thriving online social presence.
Speak directly to your customers’ questions and needs to increase sales and improve retention.
Content is the #1 overlooked factor in online marketing. Customers tune out most sales messages to focus on the content they enjoy—the Instagram account with inspiring pictures, the website with the great training videos, and the Facebook posts that show their friends and family having fun.
We produce content that improves retention and increases sales. We research questions in your field of expertise that people are asking in your local area. Then we write informative content to engage them on social media and your website.
Our guiding principle is to make content that your customers want to consume. We strive to make your social media posts “human” enough to blend seamlessly with your customers’ friends posts, and we aim to make your website just as informative as any other site that your customers would visit for information.
We can also train your staff to produce content like this on an ongoing basis.
Convert Internet searchers into customers.
Today’s high-performing websites are content hubs filled with training videos, testimonials, social media feeds, and distinct calls to action.
Imagine a website that establishes trust and converts visitors into loyal clients. We turn your website into a mobile-optimized content hub oriented around peoples’ questions and interests.
We add e-commerce if appropriate for your industry, and check the other must-have boxes for a modern website: clean user interface, high resolution photography, conversational text, and best practices for local SEO.
Social media is now more powerful that TV, outdoor, and print combined.
Your clients spend 2-3 hours a day relaxing and networking on social media.
You might recognize some brands blaring ads at you. But the best brands are so subtle, their messages feel like posts from a friend. This is the kind of social media that thrives, because it benefits people and helps you build relationships with them.
We can run your social accounts for you, but you’ll get best results if you allow us to train your team on best practices. The more your team can take photos and share authentic posts, the better.
Word of mouth has moved online, and it’s more important than ever.
Online reviews are the new word of mouth. They help your company rank higher in local search results. They also help customers decide on you, rather than a competitor.
Your prospective clients find you on Google, Facebook and Yelp. To make sure they see you in a favorable light, we’ll help you implement simple strategies to bring in reviews, and assist with managing your firm’s online profiles.
We drive customers from Google searches to your business.
With local SEO (Search Engine Optimization), we help you rank well on local searches. This way, when someone Googles your industry and city name, they’ll easily find you in the search results.
Jumpstart leads in a way that is highly measurable and highly targeted.
We run PPC (Pay Per Click) campaigns to boost your web traffic and jumpstart leads. We also run Facebook ads to target people in your geographic area who match demographic and interest profiles of your current clients.
Increase the likelihood of a new client contacting you by almost 200%.
Over half of all marketing professionals say that video offers a better ROI than any other type of content. Despite this, few local businesses use it.
We produce video content to help you build relationships with prospective clients.
Video dramatically increases the time people spend looking at your content. It improves your Google ranking, and explodes sharing on social media.
Most importantly, video increases the likelihood of a new client contacting you by almost 200%.
Offer rewards programs and other services in a convenient app.
We produce mobile apps for iOS and Android to help your clients book appointments, collect rewards for referrals, quickly contact you, and receive important messages through push notifications.
Dale wanted a professional online hub to share his book, course, and video tips.
We created separate pages for each type of content. We also designed a landing page (homepage) that makes it easy for Dale’s future clients to find him, learn how he can help, and contact him.
We worked collaboratively with Dale to ensure he was happy with his new logo, the layout, photo choices, and copy (text) throughout the site. Before wrapping up, we sat down to show Dale how to edit his website. Since then, Dale has been updating Dale Dixon Media each week using tools that make adding new content as easy as sending an e-mail.
If you'd like a professional website that's easy to edit, contact us today.
Gym Stars needed a website that would help parents read their class schedules and enroll their kids. As a new company with limited excess cash, they wanted to spend under $1,000 on a site.
Wharton Apps recommended using Squarespace, so that we could build the site on a low budget and so that it would be easy for Gym Stars to update the website whenever they wanted with new class times, employee bios, blog posts, or services.
On a $750 budget, we wrote copy, selected photos, organized, and built a fully functioning website. We also trained Gym Stars on how to edit their own website and recorded a video that their employees can refer back to whenever they need to make edits. Over two hours of additional free consulting time, we trained Gym Stars staff about "do's and don'ts" for optimizing their social media and Google business listing.
If you are interested in hiring us to make an affordable website for your business, contact us today.