Client: Beau Brooks & The Janoskians
Beau Brooks asked Wharton Apps to develop a fun viral game that he could share with his 2 million Twitter followers.
An intuitive user interface, charming graphics, and innovative gameplay all helped us achieve a profitable game for Beau. Our final product, Birdie Bo, quickly began amassing thousands of downloads and producing revenue. Three months later, Mr. Brooks sold the game for 5x what he paid for it.
Even on a small budget, we designed a way to increase user retention and make the game more profitable. In addition to letting users improve their skill (like most casual games), we also wanted users to enjoy the satisfaction of collecting, building, and reviving. In the game, users are tasked with collecting twigs and eggs to build nests. Every time a user builds a nest, they earn a new life. Whenever a user makes a mistake, they can revive with one of their extra lives. This encouraged dedicated players to achieve higher scores and spend more time playing the game.
Cost for a Comparable Project: $2,500