The App Store Optimization Checklist: Top 10 Tips - App Store Optimization is the process of increasing how well your app performs on the App Store by boosting rankings and adjusting elements that will make users more likely to download your app. This article gives a high-level overview of all of the components that go into ASO.
13 Essential Key Strategies For Ranking Mobile Apps - 72% of online searches occur on mobile devices. This article lists key strategies for ranking on App Stores and online mobile searches.
ASO Professional - Gabriel Machuret is a leading ASO expert. App Store Optimization changes multiple time per year as app stores update their algorithms. Many ASO techniques are based on guesswork and testing, so they may or may not be reliable. However, Gabriel also shares underlying principles that can help you even when algorithms change.
How to Get Your App Content Indexed by Google - Internet searches are a primary way that many users discover apps. This article explains how to make it easier for users to find your app through online searches. If you would like additional detailed information about optimizing an Android app, read How to Master Google’s First Page and Everything You Need to Know About Mobile App Search.
The Apple App Store SEO Keyword Selection Process In A Nutshell - When users search an App Store, they type keywords that they think will help them find what they are looking for. Apple and Google use algorithms to control how apps rank for users' searches. Both companies allow developers to choose keywords for their own apps that they would like to target. Your goal is to target the search terms that users frequently search for, but that you can also rank well with based on the App Stores' algorithms. This in-depth article will provide detailed information to help you master the process of optimizing what keywords you choose to target with your apps.