Launch a Website That Brings You Business
Launch a Website That Brings You Business
Today’s high-performing websites are more than online brochures. They’re content hubs with demo videos, testimonials, interesting articles, social media feeds, and distinct calls to action.
The website we build for you will attract web traffic and convert visitors into customers. Our websites always feature a mobile-optimized user interface, high-res photography, conversational text, and best practices for local SEO.
We’re a 1-stop solution. We can write articles related to your industry to help you attract more visitors. We can also produce graphics and videos to engage your audience.
We’re super flexible. We can work with WordPress, Wix, or Squarespace. These web builders mean lower costs for you, as well as an interface that makes it easy for you to update your own website. We can even teach you how to make simple changes so that your team can manage your website independently.
Our goal is your business success. At no extra cost, we will provide advice on your online marketing strategy. We’ll demystify SEO and give you the shortcut info on setting up a business Facebook page and an effective Google listing.
Communication is a top priority. We will answer your emails within 48 hours, collaborate with you, and ensure your website aligns with your vision throughout the design process.
Deliberate Directions had an established website that the owner, Allison Dunn, had built from scratch using Wix. Another development company had advised that Wix would prevent Deliberate Directions from achieving good SEO (search engine optimization). However, when we tested various search terms on Google (like “business coach Boise”), the site had #1 rankings.
We recommended that Deliberate Directions stay with Wix and just let us update the design and content on the pages. This way, after our revamp was completed, the Deliberate Directions team could continue updating their site as needed since they’re already familiar with the Wix interface. This decision also allowed the company to save money compared to building an entirely new site on WordPress.
We started by organizing Deliberate Directions around a few simple tabs: About, Services, Events, Blog, and Contact. To make navigation easier, we streamlined the company’s services and cut repetitive content. To establish Deliberate Directions as an authority, we added dozens of Google reviews on a new webpage. For users who like video, we created a YouTube channel and embedded videos directly into the website for easy access. To increase inbound traffic, we edited each page’s SEO title and description and created a Google Sitemap. To encourage more users to contact the company, we added a chatbot, an offer for a free e-book if users subscribe to the company’s newsletter, and a popup encouraging users to like the company on Facebook. We made sure the popup only appears after the user has spent some time browsing the site.
We wanted users to easily engage with the site instead of skimming through long blocks of text. As we re-edited the site’s text, we cut as much as 60% of the original word count. By keeping in communication with the business owner and holding a 1-hour meeting with her toward the end of the project, we ensured that through all this editing, we retained the owner’s communication objectives.
On the design side, we utilized fullscreen photos to capture users’ attention. We refined fonts and colors aiming for unity, elegance, and readability. Finally, we optimized each page of the website to ensure a great user experience on phones and tablets.
Dale wanted a professional online hub to share his book, course, and video tips.
We created separate pages for each type of content. We also designed a landing page (homepage) that makes it easy for Dale’s future clients to find him, learn how he can help, and contact him.
We worked collaboratively with Dale to ensure he was happy with his new logo, the layout, photo choices, and copy (text) throughout the site. Before wrapping up, we sat down to show Dale how to edit his website. Since then, Dale has been updating Dale Dixon Media each week using tools that make adding new content as easy as sending an e-mail.
Gym Stars needed a website that would help parents read their class schedules and enroll their kids. As a new company with limited excess cash, they wanted to spend under $1,000 on a site.
Nexus Marketing recommended using Squarespace, so that we could build the site on a low budget and so that it would be easy for Gym Stars to update the website whenever they wanted with new class times, employee bios, blog posts, or services.
On a $750 budget, we wrote copy, selected photos, organized, and built a fully functioning website. We also trained Gym Stars on how to edit their own website and recorded a video that their employees can refer back to whenever they need to make edits. Over two hours of additional free consulting time, we trained Gym Stars staff about "do's and don'ts" for optimizing their social media and Google business listing.